Care Project
EVERY BODY DESERVES TO FEEL GOOD IN ITS SKIN
Skin is your first conversation with the world. Keep it comfy, calm, and glow-ready—no matter your tone, day, or plan.
BUT ACCESS HAS GAPS
Access isn’t equal. Price, proximity, and know-how create walls. We’re breaking them with Lightwear Skin textures and community pop-ups so care reaches where life happens.
1 Million
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We’re working toward 1,000,000 equitable skincare experiences in 2026.
Ambitious? Yes. Possible? With you.
We’re working toward 1,000,000 equitable skincare experiences in 2025 from bite-size education moments to clinic-supported visits and Starter Hydration Kits.
HOW WE’LL MAKE IT HAPPEN (TOGETHER)
Partner pop-ups, campus drives, value formats, and Lightwear Skin routines designed for our climate.
WANT MORE SKIN TIPS?
Healthy-feeling skin powers your day. Explore quick, no-fluff guides to care for your skin—so you can look good, feel calm, and keep moving.
Community Clinics & Pop-Ups
Monthly hydration camps in neighborhoods that need them most—delivering skin checks, routine coaching, and take-home basics.
• Starter Hydration Kit: travel-size lotion + routine card
• Mobile Pop-Ups: university campuses, markets, transport hubs
Education: Skin Literacy for Real Life
Bite-size, dermatologist-reviewed explainers in Urdu & English, optimized for Pakistan’s heat and humidity.
• Learn Hub (hydration basics, sun sense, after-sport care)
• Short Modules for BAs & Pharmacies
Affordability: Everyday Access
Value packs and student-friendly bundles without compromising LISSE quality.
• 100–150 ml minis in high-footfall channels
• “Family Refill” promotions during heatwaves & exam seasons
Training: HCP & Frontline Upskilling
Micro-courses for health workers, pharmacists, and brand ambassadors on identifying dry-skin stressors and recommending non-sticky, climate-smart care.
HYDRATION WHERE LIFE HAPPENS
What powers your daily routine also supports our community work—helping people in heat, after hard seasons, and in neighborhoods where care is harder to reach, alongside trusted local partners.